Bio

I am an Assistant Professor in the Department of Communication Studies at Texas State University. My research focuses on the strategic communication of health information to the public. I utilize foundational approaches to strategic communication—audience segmentation/targeting and message development/testing—to engage pressing issues in health communication. My primary research program investigates the persuasive impact of visual message features on knowledge, attitudes, and behavior in the context of cancer prevention and control.

I have published several articles within and outside the discipline, in journals such as the Journal of Behavioral Medicine, Journal of Health Communication, Risk Analysis, and Journal of Dermatological Science.

Currently, I am teaching two undergraduate classes at Texas State: Empirical Research Methods and Health Communication. I also have substantial teaching experience in courses such as Strategic Communication, Quantitative Research Methods, and Visual Editing. I aim to instill creativity and self-reliance in students by incorporating practical application and professional development in my courses.